Our latest newsletter just went this morning. Introductory text is below.
Attachments can be found on http://www.thelowdownblogattachsite.blogspot.com
A series on the impact of intangibles like reputation, management performance, brand and innovation in the global economy.
In this edition are the 2010 results of the Edelman Trust Barometer, released this week, which surveys global attitudes towards business; a paper by Nobel laureate economist Joseph Stiglitz and his colleague Claude Henry examining whether intellectual property rights further or hinder innovation (and more broadly, the pursuit of knowledge); as essay by Nathan Myrhvold, former Microsoft Chief Technology Officer and founder of Intellectual Ventures, the world’s largest acquirer of intellectual property proposing that innovation needs more capital – and an IP market; a study by ace metrix which presents evidence challenging the benefits of celebrity endorsement in advertising.
The 2010 Edelman Trust Barometer
“Intellectual Property, Dissemination of Innovation and Sustainable Development,” by Professor Claude Henry, Sciences Po and Columbia University, and Professor Joseph Stiglitz, Columbia University and Brooks World Poverty Institute, Manchester University
“Funding Eureka!”by Nathan Myrhvold, Harvard Business Review, 2010
“Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness,” ace metrix, Mountain View, California, January 2011
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