Yes, we have all heard how the company's most important assetswalk out the door every night. Despite the fact that those very same 'assets' become the first variable cost on the chopping block when the ROI dips below optimal bonus-generating levels.
In this uncertain environment, "Be happy in your work" rightly seems less the Aquarian Age anthem of a munificent employer and more the product of the sadistic Japanese Colonel Saito in Bridge Over the River Kwai.
But companies do, increasingly, profess to care about the happiness of their 'associates.' The reasons for this vary: some, particularly in the startup realm, seem genuinely concerned about employee well-being. Others, perhaps a tad narcissistic, wish to be well regarded. Many, however, have seen the numbers, and what those portend suggests that the policies of an unremittingly harsh workplace simply no longer pay.
The impetus for this attitudinal adjustment lies in the carnage of the past couple of decades. Pay, benefits and then jobs have been downsized, right-sized, outsourced and reimagined. The hardy survivors, though occasionally evincing symptoms of post-traumatic stress disorder, have work to do and skills with which to do it. Which means they have some value. The real rub lies when organizations are actually forced to replace someone: the recruitment and training costs alone can easily surpass the salary of the position holder. And this does not even begin to factor in the lost productivity and possibly, profits, as the new hire gets up to speed.
Research has also demonstrated that happily interactive, communicative enterprises are more effective and efficient. As the following article explains, organizations in which communication is free-flowing tend to function better, which both pleases customers and reduces costs.
There is a lingering issue with regard to what is in this for the staff, given the growing reliance on contractors and part-timers as well as the data on stagnant income. We suspect they will continue to make the best of a bad situation, but will feel little loyalty should a better one become available. JL
Fast Company reports:
Companies from
Google to Bank of America are investing in ways to measure how happy
their employees are--and how to make them happier. But does that mean
work is getting better, or are we just being tricked into working more?
A couple years ago, Matthew Stinchcomb was living in Berlin, running global marketing for Etsy.
Sounds like a cool gig, but Stinchcomb was miserable. He hated
marketing, he hated that he wasn't doing anything creative, and he
didn't much like working out of a satellite office detached from the
Etsy mothership, either. So, he came back to Brooklyn and talked to his
bosses about what he'd really like to be doing. As a result of that
conversation, the company created a new team, called Values and Impact,
with Stinchcomb at its head.
At the time, Etsy executives had also recently been blindsided by a less-than-stellar performance on the audit required to be certified as a B corporation--a
sustainable business certification based on rigorous standards of
social and environmental performance, accountability, and transparency.
Their desire to improve Etsy's performance on non-financial measures
coincided nicely with Stinchomb's desire for more meaningful work. The
idea was that Stinchcomb would be responsible for ensuring that every
action the company took adhered to its core values and had a positive
impact on the communities it touched.
It's this sort of thing--not just the Values and Impact team itself,
but the fact that Stinchcomb felt he could suggest such a role, and that
his bosses worked with him to create it--that makes Etsy a pretty nice
place to work, according to research over the past decade in the field
of positive organizational psychology. That research also suggests that
happy workplaces like Etsy tend to have employees that are more
productive.
When Stinchcomb decided to focus some of the Values and Impact team's
efforts on improving employee happiness, he did so because he genuinely
cares about the well-being of the company's employees, he says, but
being able to tie it to productivity and profits made it easier to sell
to the board. And if the company goes public (as it's rumored to soon)
its shareholders will also find that link comforting.
To get an initial baseline on Etsy happiness, Stinchcomb brought in consulting firm Imperative
to survey all 419 Etsy employees, culminating in a Gross Happiness
Index for the company. Imperative based its Etsy study on research
conducted at the University of Pennsylvania by Martin Seligman, author
of the popular book Flourish
and founder of positive psychology. Seligman and his team have
pinpointed five key areas that contribute to human happiness--Positive
Emotion, Engagement, Positive Relationships, Meaning, and Accomplishment
(PERMA). UPenn researcher Peggy Kern worked with Imperative to develop a
survey for Etsy that measured employee happiness based on those
indicators.
It's not the first such measure of happiness and Etsy is far from the
first company to care about employee well-being. Google has been
working on creating the world's happiest workplace for years now, and
studies correlating employee happiness with productivity and talent
retention have been coming out regularly since 2006, prompting more and
more companies to worry about how to attract, cultivate, and keep happy
employees. Consulting firms, think tanks, and technology companies
have dutifully set about creating surveys and reporting tools to help
companies accomplish this task. This year has been something of a
tipping point in the happiness realm, with an explosion of new apps and
services aimed at measuring and monitoring both personal and workplace
happiness. Off the top of her head, UPenn researcher Kern says she could
list at least 10 apps and equally as many companies she's heard of this
year working on measuring happiness.
Some of the results from Etsy's happiness survey.
The results of Etsy's PERMA-based study initially fascinated
Stinchcomb: People in the Paris office were less happy; one team in
Brooklyn consistently scored higher than every other team, in every
area; men were ever so slightly happier than women. It was interesting
stuff, but what to do with it all?
That's precisely the problem with much of the early work on employee
happiness--or positive organizations, or employee engagement, or any of
the other terms used to describe this field of study. "Now you have this
number, but what do you do with it?--I've asked that question several
times and never had any good answer to it," says Ryan Howell, PhD, who
heads the Happiness Research Lab at San Francisco State University.
It's that piece of the puzzle that's just now beginning to fall into place.
"If I were going to bet on what would really cultivate human health
and well-being in the workplace, meaning or purpose is part of it, but I
would bet on positive relationships," says Jane Dutton of the
University of Michigan's Center for Positive Organizations, which has
been researching positive workplaces for a decade. "The evidence on the
almost instantaneous effect of positive connections on people's bodies
is very convincing." Aaron Hurst, the recently appointed CEO of Imperative and the former executive director of the Taproot Foundation, on the other hand, is betting on purpose. Hurst has been working for the past year or so on his book, The Purpose Economy,
in which he posits that the information economy (a term coined by his
uncle in the late 1970s, incidentally) will soon be replaced by the
purpose economy. In both his years at Taproot and his ongoing
consulting work with LinkedIn--where he has worked with leadership to
better understand the needs of the nonprofit sector and helped the site
develop a strategy and plan to connect its members to pro-bono service
opportunities and positions on nonprofit boards--Hurst has found that
"what people want from their careers are things that help them boost
purpose in their lives."
Giving employees a sense of purpose and creating a work environment
that encourages positive connections cannot, of course, be accomplished
by simply conducting an annual survey.
"At the end of the day data only gets you so far," says Kyla
Fullenwider, co-founder of Imperative and the lead consultant on Etsy's
happiness study. "Data can be very useful to help make the case to the
board for why this stuff matters, but then it's digging in and working
on creating a really healthy work culture, which just requires elbow
grease and thoughtfulness and wisdom. "
Or does it? For Ben Waber, president and CEO of Sociometric
Solutions, a consulting firm that works to improve the workplaces of
Fortune 500 companies such as Steelcase and Bank of America, the
solution is not minimizing the importance of data, but gathering the
right sort. "Fundamentally, all of these survey tools measure
perception, and while that's important, especially with something like
happiness, it doesn't really tell you what needs to change or how to
change it," Waber says.
To that end, Waber and his co-founders--with whom he began
researching this stuff at MIT about seven years ago--have created
next-generation employee badges with embedded sensors that measure
things like how often employees talk to each other, how often their
voices indicate stress, and where in the office employees tend to move
and/or congregate. So far, Sociometric Solutions' data backs Dutton's
horse. "Relationships are extremely important," Waber says. "If I lock
you in a room by yourself, some days you'll be happy, some days you'll
be sad, even if I give you massages and good food. If I create a culture
where you get along with the people you work with, I don't need to give
that many other perks."
It may sound Big Brother-y to have your boss monitoring the tone of
your voice or trying to manipulate you into being friends with
co-workers, but Waber says wearing the tags is optional and so far, more
than 90% of employees participate in every company he works with. He
notes that people tend to be less concerned about privacy when they
learn that managers can't see individual data, only aggregate reports,
and that each employee can access their own individual data.
Nonetheless, Waber says this area of privacy is currently a Wild West
and he'd like to see decent regulation of it before something
unfortunate happens that derails all the good it could possibly do.
But therein lies the rub: Does the end (happy workers) justify the
means (potentially invasive monitoring)? And even with the less-invasive
approach, what business is it of your boss's whether or not you're
happy? Do the CEOs of the world just want to give the workforce a happy
pill so we'll spend that much more time at work?
It seems inevitable that the current corporate interest in workplace
happiness is going to change workplaces, but for some it may not be for
the better: introverts who don't want to make friends at work, for
example, or people who are prone to depression, but nonetheless good at
their jobs. Waber is quick to point out that his company shows no
individual data to companies, so no one could be fired for, say, not
socializing at work, because their boss would never know which specific
employees are or aren't socializing. Still, it's not beyond the realm of
possibility that a company would emerge that would provide such data,
and that executives would be tempted to use it to get rid of all the
downers on their staff.
So far, the services and tools aimed at improving the workplace are
focused not on rooting out negatives but on encouraging positive
behavior: enabling close connections at work, giving employees purpose,
making employees feel comfortable enough to communicate honestly about
aspects of their jobs they do or don't like, that sort of thing.
Fullenwider says the CEOs she talks to--typically at tech companies,
including Elance, Twitter, and Bonobos--are less concerned with
productivity than they are with what she calls "the moral imperative of
keeping their employees happy."
"We go into these meetings with CEOs armed with all this data and
that's the thing they're least interested in, honestly," she says. "They
want to do it because they want happy, thriving employees because they
care about them. That's really it. It's pretty cool."
Waber, on the other hand, works primarily with Fortune 500 companies,
which he says tend to be more ROI-driven. When Bank of America brought
in Sociometric Solutions, for example, it wanted to figure out why some
of its call centers performed better than others. Waber's data showed
that the better-performing centers had employees who had strong,
interconnected networks at work, so the company tested out a new break
structure that would enable more employees to take breaks at the same
time, thus encouraging more social interaction and the formation of
close-knit groups. The result was a 75% reduction in the call centers'
burn rate and a 23% reduction in call time, worth conservatively $15
million a year to Bank of America, according to Waber.
For researcher Dutton, no matter what the driver is, if companies
care more about worker happiness, it benefits not only employees but
also society as a whole. "I think of workplaces--because we spend so
much time in them--as really a big part of people, and if they're places
that really care about happiness, that creates cultural shifts. We will
all be better off if more organizations care about this and grow people
better."
Meanwhile Stinchcomb and his team are working on finding the sweet
spot between the quantitative and the qualitative. They're looking at
the best-performing teams from the happiness study and basing new
training practices on them, and they're creating programs that address
two key drivers of happiness for Etsy employees (and people in general):
acknowledgement and volunteering.
Stinchcomb is also being careful to listen to what employees want and
to continue working on other things they care about, too, things like
the company's environmental impact and its role within its community.
Those are things people, not data, told him.
"There is a tendency at technology companies to think that
quantitative data is all that matters and that anything qualitative is
soft and should be ignored," he says. "That creates tension in this
organization because half of us are doing quantitative work and half are
doing qualitative work, and the 'soft' teams often feel they need to be
more quantitative to be valuable to the company. But the real
strategic advantage Etsy has is its people. And they can't be completely
reduced to data."
No comments:
Post a Comment