A Blog by Jonathan Low

 

Nov 25, 2012

Technology Is Useless if It Doesnt Address a Human Need

Human need covers a lot of territory. We are nothing if not expert at identifying and seeking to fulfill our own needs, however superficial or irrelevant they may appear to others.

Human behavior makes it plain that the definition is not confined to poverty and hunger. But examining the range of potential applications (in the traditional, not the contemporary mobile sense) we find that the statement rings true in many cases. and that presents new challenges for entrepreneurs, investors and those who observe them.

There was a time, not very long ago, when innovators were willing, even excited, to test the limits of need. In fact, many perceived success to be creating new needs. That was a hopeful time. Phrases like 'scanning the horizon' and 'signals from the fringe' conveyed the notion that while space travel was no longer the guiding scientific imperative of the age, some of its lessons applied to the micro-space of electronics and the wonders they could perform.

No one really needed an iPod or a smartphone or, heaven forfend, an iPad mini, but that has not restricted demand and acceptance.

What that sort of experimentation has done is inspire and teach about possibility. Since we now live in a less fantastical period, the focus of innovation has become more pragmatic. What could be done has given way to what should be done. Not in the imperative sense, but bowing to the reality that technology and its offshoots must match an extant demand with a conceptual solution. This may feel restrictive to some, but it is not a bad thing. The history of technology adoption teaches us that cyclical periods of intense ingenuity and experimentation are frequently followed by times of reflection and adaptation.

The benefit of the current lull, if it is that, is the enhanced utility it may provide civilization in the future - for whatever needs are required. JL

Meagan Fallone reports in Fast Company:
Facebook is great for checking out photos of your exes and all, but for social innovators working in the developing world, there’s no point to new technologies unless they make life better for the people they’re trying to help. The power of Silicon Valley is evident in almost everything we do. But is the drastic change that technology has wrought on modern life having an effect on the world of social entrepreneurship? And is an ethos of responsible business that is becoming so evident in society reaching into the businesses of the Valley?

To get at the issue, Co.Exist has teamed with the Skoll World Forum to ask some of the world’s leading voices in the Valley and in the field to answer this question: "What can Silicon Valley teach social entrepreneurs (and vice versa)?”

When our Women Barefoot Solar Engineers return to their isolated rural villages in the poorest countries, finish setting up their workshops and solar electrifying their communities, then what? How do we build capacity once their training time with us is over? How do we allow them to keep communicating and reinforcing the strong bonds built during their courses?

These are just a few of the questions we needed a solution to. We found the answer in the Skoll Foundation and Sundance workshop, Stories of Change Lab, earlier this year. We were asked to craft a solution to a “pain point” in our organization, Barefoot College, which among other programming, trains women to become solar engineers. It was an uncomfortable process.

In guiding an organization that has, for 40 years, been defined by its human approach, it’s been a redefining year. We need to collaborate with technology to support a very fast scale-up within several of our Barefoot Solution areas, but it’s not our comfort zone.

“”We need to collaborate with technology to support a very fast scale-up, but it’s not our comfort zone.

Social media, for example, presents an inner conflict for organizations like ours. We are constantly challenging ourselves. What can we live without? Rather than what more do we need to have?

In the Lab, we were asked, “What were the bottlenecks to our growth and sustainability”? It was daunting, largely because introspection for any organization can be an uncomfortable process. With programming in more than 38 countries, self-criticism is an intricate and time consuming exercise. We focus so much of our energy on our programming. We had definitely never approached the solving of an operational challenge through a design-centric process.

We sat down with experts from Google, Frog Design and Firebelly U., who listened and learned, then quietly opened the doors to possibilities we never imagined.

How can our illiterate and semi-literate grandmothers use technology to tell the stories of their ongoing transformation once they return home? How can we help them communicate, measure, and evaluate their success? A challenge, indeed, but one crucial to our ensuring sustainability and full-scaling the “Barefoot Approach.”

I’m sharing this story because simply participating in the Lab was “potentially disruptive.” What we learned through the four-month process, which ended in a week of identifying and pitching a solution, went far beyond our expectations. It did not disrupt our focus, as we thought it might. It taught us a new thought process for analysis of challenges. I went into the process thinking we had no limits to our creativity and resourcefulness, but realizing our information deficit in and of itself, was a limitation.

Silicon Valley expanded our learnings around innovative process. We learned what key-placed resources can catalyze within an organization, essential to maximizing and leveraging them to drive more significant change.

“”We in turn can teach Silicon Valley about the human link between the design function and the impact for a human being’s quality of life.

We in turn can teach Silicon Valley about the human link between the design function and the impact for a human being’s quality of life. We do not regard the users of technology as “customers,” but as human beings whose lives must be improved by the demystification of and access to technology. Otherwise, technology has no place in the basic human needs we see in the developing world. Sustainable design of technology must address real challenges; this is non-negotiable for us. Social enterprise stands alone in its responsibility to ensuring sustainability and impact in every possible aspect of our work.

What came out of the Lab, you might ask? The Barefoot Tablet. It’s a solution beyond our imagination. It’s a device designed for the 850 million illiterate in the world who are excluded from most of what is designed in Silicon Valley. It is purely visual and intuitive, can withstand tough conditions and lets the women Barefoot Solar engineers communicate in different languages based on audio input.

Now, we can break down the transformation of our students and understand where we can support them. We know how to use a narrative approach to trace their experiences.

We faced a challenge we had not clearly defined, with a group of people we did not know, in a place far away from those we are dedicated to working beside. We could not have placed ourselves in a more uncomfortable position—nor have come away with a richer learning experience because of it.

One risk taker always recognizes another. They are both repelled and attracted to the other. This is what connects us. It’s more likely the self-introspection and critique that forms the discipline of how we apply each other’s principles and innovations.

It is not so much what Silicon Valley can teach social entrepreneurs, or what we can teach Silicon Valley, but the opportunity to teach and learn outside our comfort zones. That’s what drives maximum impact, great innovation, and the best solutions

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