A Blog by Jonathan Low


Nov 8, 2013

Control Is For Beginners

Massive amounts of data requiring instantaneous analysis. Funds flows driven by computer-generated algorithms. Buy-and-hold strategies measured in milliseconds. Global reach. Technological innovations created by enterprises with no experience in your business - or any other.

And you, as a leader, dare speak seriously of control?

Managers today confront a bewildering set of choices driven by forces they barely understand, let alone influence. Attempts to deconstruct the decision-making process are about as useful as throwing chicken bones or reading ancient Nordic runes.

This economy requires improvisation, adaptation and flexibility. Not exactly the strong suit of an economy originally crafted to wage global war with hierarchical precision. As the following article suggests, institutions have much to learn from jazz musicians who must play off each others' strengths and weaknesses while trusting both their colleagues and the collaborative process. Carl Stormer, whom the article features, is a former colleague of mine, who has combined his love of jazz and his business experience to turn the loss of control into a template for future organizational success. It is a model worth heeding. JL

Deborah Mills-Scofield comments in Harvard Business Review:

Spontaneity and relinquishing control provide enormous advantages, even if it takes a certain kind of non-practice to feel comfortable with it.  Jazz musicians know that.  Innovators should learn that as well… because sometimes, control really is for beginners.
My daughter’s voice teacher recently told another student to stop practicing.  ”What?!” I almost yelled.  ”What happened to the theory of 10,000 hours of practice for mastery?”  But she explained that, at times, over-practicing can stifle music, just like over-training can stifle athletes and over-engineering can create products too complex to use.  There is a time to stop rehearsing, stop waiting for perfection, stop waiting for control and just go for it.
We need to balance grabbing opportunities as they present themselves — even if we’re not ready and have to ramp up as best and as fast we can — and practicing a lot so that when the opportunity appears, we’re prepared.   At Bell Labs, we were all about practicing; we called it experimenting.  We experimented, learned, applied, and iterated until it was flawless; AT&T wouldn’t release anything into the market until it was absolutely perfect.  When I was designing the system for which I received a patent, I wanted to get prototypes in front of potential customers for feedback before we got too far down the road. How naïve of me! Of course we couldn’t show customers something that wasn’t perfect — it would affect their expectations and maybe (horreur!) negatively impact the brand.  Needless to say, by the time the system was perfect enough to get into the market, we had lost most of our competitive advantage.
In its quest for perfection, for example, AT&T acquiesced creating and leading the cellular industry.  Even though Bell Labs invented cellular telephone technology in 1946, received the patents for it, and piloted mobile telephone service from the 1940’s through 1980’s, AT&T didn’t offer it on a broad commercial basis because, among other things, it didn’t meet the same “perfect” quality standards as wired telephone service. In 1994, AT&T bought McCaw Cellular, getting back into the cellular telephone industry, 50 years after having created the technology. As my daughter says, “Sometimes, perfection is the enemy of accomplishment.”
So how do you get it right? That depends on what you mean by “right.”  Maybe we can learn from musicians who practice spontaneity: jazz musicians.  My daughter’s voice teacher, Kim Nazarian, has taught me a lot. One of the founders of the Grammy-winning jazz vocal group The New York Voices, Kim   teaches her students to be in the flow, the conversation of the music.  Yes, she sometimes practices not practicing, but that doesn’t mean she isn’t a gifted and successful jazz singer. This isn’t a paradox — if you know what you’re doing and you’re competent, spontaneity becomes its own skill.
Another musician I’ve learned from is Carl Størmer, founder of JazzcodeCarl was a fellow-storyteller at this year’s BIF-9 conference. As he shows us by jamming with two people he’d never practiced with before, sometimes you just need to let go.  A Jazz musician needs to stop controlling and start trusting his band members’ competency and artistry.  This trust, the willingness to let go and allow for space, lets band members take risk (that’s what a jazz solo is!) and try something new and different — while being supported by their band-mates. Without that support, you get a chaos of sound. With too much control, you don’t get jazz. Carl’s wife, Ane, sums up this attitude with her own adage: “Control is for beginners.”
When we don’t give our people the space to take calculated risks, learn, apply, and iterate, we are really risking our future.  While there is a risk to improvising and spontaneity, control brings its own insidious dangers. In our push for perfection, we over-engineer. We add so many bells and whistles that it takes a Ph.D. to use the product. Just because we can doesn’t mean we should.  Just because we can practice to perfection doesn’t mean that’s best.


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