A Blog by Jonathan Low


Jul 4, 2014

'If We Won:' Newcastle Brown Ale's Offers Best Third of July Beer Ad

The UK's Newcastle Brown Ale brandjacks the Fourth of July by imagining what might have been had that whole Revolutionary War thing turned out a little differently.

Especially given the rather weak American market for British beer in midsummer. JL

 Lori Dorn reports in Laughing Squid:

"Imagine how much beer we could have sold."
In these bits of slapstick for their summer campaign “If We Won“, Newcastle Brown Ale imagines what America would be like if Great Britain had been the ones to emerge victorious in the Revolutionary War. For one thing, Americans would all be celebrating July 3rd as “Revolutionary Eve” instead of the traditional Independence Day on July 4th.
“With our accents and your American self-confidence, you’d be unstoppable”

Stephen Merchant Presents: “If We Won” with Newcastle Brown Ale featuring comedian Stephen Merchant
“If Great Britain won the Revolutionary War and ran your country, yellow cabs would be black”.

#IfWeWon: Black Cabs
“You know what Mount Rushmore would be if we won the Revolutionary War? A beautiful, untouched mountain.”

#IfWeWon: Mount Rushmore
“We’d celebrate Independence Eve the holiday that was very real and not something Newcastle made up just to sell more beer.”

#IfWeWon: The USA Would be Great Britain 2


Post a Comment