We get that it's important, all that information about customers and their habits and their inclinations and their purchase histories and the stores they frequent, the brands they buy.
Fortunes are being invested - and maybe made - on identifying, aggregating and interpreting that data so that the guess work can be stripped out of the supply chain and the value proposition, allowing businesses, their investors and managers to reap rewards with less hassle, greater certainty - and much bigger margins. Technology is both the provider, the user and the interpreter of the wealth being created as a result. It is the perfect marriage of knowledge and application.
But there's just one challenge: despite the fact that data has become an asset of significant importance in the post-industrial service economy, no one seems quite sure on how to actually value it. There have been numerous efforts to create comparable, generally accepted principles for doing so. However, they have tended to founder on either the proponent's greed (accept this approach and pay us a fee in perpetuity for using it) or the uncomfortable fact that the manner in which it is classified could have implications for accounting treatment, tax exposure and financial return calculations.
Certainly reasonable people can find a way to agree, one surmises. But actually, the attitude seems to be that if I can not benefit than neither shall he, whoever he is and however remote from anyone else's daily reality this putative he may be. If it all sounds like something out of a Dr. Seuss book, well, that is probably because it shares a certain sense of wonder and unreality with the Cat in the Hat.
The outcomes are increasingly serious. Apple and Samsung were suing each other for $7 billion over the concept of 'look and feel.' Imagine what Andrew Carnegie and JP Morgan would have had to say about that. There are estimates that the value of intangibles such as brands, patents, trademarks, customer satisfaction, employee commitment and the like may approach $8
trillion. Yes, that's with a t, not a b.
A billion here and a billion there soon adds up to real money, as they say. Perhaps someone should begin to think about how to count it. JL
Vipal Monga reports in the Wall Street Journal:
"The
accounting profession has completely failed modern business in not being
able to catch up to new forms of property.”