A Blog by Jonathan Low


May 31, 2016

The Value of Intellectual Capital Becomes Patently Obvious

To some degree, much of the recent litigation over intellectual property is about catching up. As the value of intellectual capital becomes increasingly evident, enterprises and their investors are scrambling to identify, measure, manage and protect the value they have created, sometimes unknowingly.

There is bound to be some uncertainty over who owns what and, subsequently, who owes what to whom. And the implications for future value as well as the strategic options it may provide or limit, become ever more significant.

That it has taken so long for the intangible to become tangible, in a monetary sense, is surprising. That any enterprise would ignore that development in the future, would be irresponsible. JL

Lex comments in the Financial Times:

As tech companies mature, they need to profit from their earlier innovation. Unprotected IP is money on the table.
Not every Silicon Valley company with rich intellectual property bothers to defend it. Altruistic, perhaps, but it is also a recipe for an activist attack. Unprotected IP is money on the table.
Qualcomm, the mobile chipmaker, faced activist questions last year. Jana Partners argued that the company should consider spinning off its higher-margin licensing division. But the Jana idea, which was ultimately rejected, only came about because Qualcomm is already assertive, supplying the fruits of its research and development to other companies, and demanding fat royalties in return. Oracle, which last week lost a court battle with Google, also took an aggressive tack, accusing the search giant of violating its copyright to develop the Android operating system. Oracle's defeat was applauded by software geeks prizing openness. But Oracle's shareholders could have been $9bn better off. 
Google itself is not known for its proactivity. It has sued only twice over patents — BT in 2013 and SimpleAir this week — but both were retaliatory. By contrast, since 2010 Microsoft has sued 13 times over patents and brought 191 copyright cases, according to data from Lex Machina. Google can point to its relative youth, but Intel also stays clear of courts and licensing despite being almost half a century old. 
There may be good reasons for inaction, beyond friendliness or indolence. Companies can be reluctant to sue their own customers, for example. But spinning off intellectual property into a separate company can work in some instances. The entities so created would be freer to monetise the technology — licensing it and suing infringers. As tech companies mature, they need to profit from their earlier innovation. Nortel Networks spun off its patents into a new vehicle; unfortunately only after it entered bankruptcy. AOL, under fire from activists, sold a patent portfolio to Microsoft in 2012. Less challenged companies might be forced to look at similar structures in future.


An Binh said...

Đối với mỗi sản phẩm của công ty hay doanh nghiệp đều có nét đặc trưng giúp khách hàng có thể nhận biết và phân biệt được các sản phẩm khác trên thị trường. Chính vì thế ngày nay các dịch vụ thiết kế bao bì chuyên nghiệp ra đời nhằm tạo ra những mẫu mã bao bì sản phẩm chuyên dùng đẹp mắt tạo nên thương hiệu riêng cho sản phẩm. Và thế ngoài việc thiết kế bao bì thì việc tiếp theeo giúp khách hàng nhận biết thương hiệu của sản phẩm nhanh nhất ăn vào trí nhớ người tiêu dùng thì dịch vụ thiết kế nhận diện thương hiệu cũng dần ra đời nhằm đáp ứng nhu cầu ấy. Từ việc thiết kế bao bì, thương hiệu thì không nên bỏ quả yếu tố then chốt một sản phẩm là logo thì dịch vụ thiết kế logo công ty chuyên nghiệp cũng ra đời đáp ứng nhu cầu ấy của người tiêu dùng.
Việc tiếp theo là quảng bá sản phẩm đưa sản phẩm đén khách hàng. Tiếp theo phương thức marketting bắt đầu hoạt đọng sử dụng thị trường bên ngoài và online. Thì khong thể thiếu website và dịch vụ thiết kế website chuyên nghiệp nhằm tạo ra các tiền đề cho viejc quản bá 1 thương hiệu hay sản phẩm được thành công đưa đến với người tiêu dùng.

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