Many bots set up to spread propaganda or
disinformation masquerade as humans, but protest bots typically own
their cyborg natures. Some are designed to jockey for social media
position, while others set out to unmask nefarious actors, distract enemies, redirect public attention to the
messages they value or build morale among activists. They’re
not deployed for universal good. But in every case, bots are
fighting over a limited resource: our attention.
On social media, our political battles are increasingly automated.
People who head to Twitter to discuss their ideals are, often unwittingly, conversing with legions of bots: accounts preprogrammed to spew the same campaign slogans, insults or conspiracy theories hundreds or thousands of times a day. And one of their most competitive battlegrounds is the prime digital real estate that opens up every time President-elect Donald J. Trump tweets. Any supporters or critics who reply quickly enough to Mr. Trump can see their own tweets showcased right beneath the biggest spectacle on Twitter. But in this fast-draw contest, propaganda bots always best human beings. Recently, I noticed a different kind of bot clawing to the top of Mr. Trump’s Twitter replies. It’s called @EveryTrumpDonor, and every couple of hours it tweets about the Americans who donated to Mr. Trump’s campaign — who they are, where they’re from, what they do, all from public Federal Election Commission data. People sucked into its timeline aren’t always sure if it’s a tool for shaming Mr. Trump’s supporters or a celebration of the folks who contributed to his victory. Either way, the bot reminds us of the real people behind the Twitter brigades. Unlike the typical Twitter bot, it fights disinformation with actual facts.
@EveryTrumpDonor
represents an emerging class of politicized bots. You could think of
them as “protest bots” or, as the new-media theorist Mark Sample calls them,
“bots of conviction.” Many bots set up to spread campaign propaganda or
disinformation masquerade as humans, but protest bots typically own
their cyborg natures. Some are designed to jockey for social media
position with the propaganda bots, while others set out to unmask
nefarious actors, distract enemies, redirect public attention to the
messages they value or even build morale among human activists. They’re
not always deployed for universal good; sometimes, their aims and means
are unsettling. But in every case, propaganda bots and protests bots are
fighting over a limited resource: our attention. Propaganda bots made a
powerful showing during Election 2016. Oxford University’s Project on
Computational Propaganda found
that at times during the campaign, more than a quarter of the tweets
colonizing politicized hashtags like #MAGA and #CrookedHillary came from
“heavily automated accounts.” In the days leading up to the election,
Trump propaganda bots outnumbered Clinton propaganda bots five to one.
Since then, bot armies have been programmed to spread conspiracy theories
about a made-up Democratic pedophile ring known as Pizzagate. The bots
help the topic trend, lend an air of grass-roots momentum and create
enough of a mirage of a movement that real people then join in.
Bots
of conviction can’t compete with those numbers — spamming is not their
style — but they can work as effective tools of provocation, as this
taxonomy shows.
HUNTER BOTS One
of Twitter’s vilest subcultures is its collection of minstrel accounts,
which impersonate Jews and people of color in order to mock and
discredit them. These accounts steal avatars from real people, give
themselves fake ethnic names and spew racism that’s then boosted by a
network of tittering racist tweeters. @ImposterBuster, a bot unleashed
on Twitter last month by the Tablet writer Yair Rosenberg and the
developer Neal Chandra, is designed to hunt them down. Mr. Rosenberg and
Mr. Chandra have compiled a database of known minstrel accounts and
haveput @ImposterBuster on their trail. The bot tracks their every move
on Twitter and replies automatically to their tweets, exposing racists
and alerting other users to their subterfuge.
Another bot with a predatory instinct, @EveryTrumpette,
is a visual variation on the @EveryTrumpDonor theme. Every few hours,
it pulls up a photo from a Trump rally, then uses a facial-recognition
algorithm to scan the crowd and zoom in on one person’s face. The
resulting videos are scored with quotations from Mr. Trump himself. The
bot’s creator has contended
that its purpose is empathic connection, the bot designed to examine
Trump supporters, “one by one, to try and see the humanity.” But its
effect is combative, even unnerving. It implies that whether online or
at a rally, supporters will not be shielded by the anonymizing cloak of
the crowd. At some point, this bot’s unfeeling gaze will systematically
hunt them down and call them out for judgment. HONEYPOT BOTS These bots are meant to distract trolls by goading them into fighting with unthinking machines. Accounts like @arguetron and @good_opinions
tweet out automated progressive lines, then lure in the folks who scan
Twitter, looking for a fight. All it takes is tweeting out flash point
terms like “affirmative action,” “feminist” or “Drudge Report.” Whenever
anyone responds to a provocation from @arguetron — which presents as a
woman named Liz — the bot is programmed to volley back a dismissive
tweet. @arguetron is not very smart — it can’t recognize anything you
say to it, much less respond — but the people who debate it always lose.
Some have angrily tweeted for hours before logging off. That’s time
that could have been spent arguing with real progressive women, but is
instead directed at a virtual brick wall. One of the most delicious honeypot bots of this campaign was targeted at one Twitter user in particular. @ilduce2016 is a Twitter bot created
by Gawker journalists that exclusively tweets out Benito Mussolini
quotations but attributes them to Mr. Trump. Gawker guessed that Mr.
Trump’s obsession with boosting his own image — he’s known to retweet
fans who tweet his quotations back at him — could be exploited to trick
him into owning and promoting the words of a Fascist dictator. He took
the bait one February morning, retweeting the Mussolini line “It is
better to live one day as a lion than 100 years as a sheep.” COMFORT BOTS For a break from political struggle, turn to @tinycarebot,
a robot that reminds people that they are only human. It popped up last
month, in the middle of post-election Twitter angst, and began tweeting
out calming nature emoji with simplerelaxationtasks
like “please remember to drink some water” and “take time to look up
from twitter please.” If you tweet at @tinycarebot, it tweets back a
“personal reminder for you”; mine included the emoji of a cityscape at night with the message “please take time to look outside! be kind to urself!”
There’s
something soothing about the idea that one of the most draining forms
of modern political engagement, fighting with strangers on Twitter,
could be outsourced to forces of automation. Let the bots hunt down
anti-Semites, divert antifeminist trolls and crowd out the propaganda
bots. I think I’ll take a nap. After all, bots don’t have feelings to
hurt, professional reputations to uphold or conflicts of interest to
manage. They can respond instantly and tweet tirelessly, but waste no
time reading anybody else’s timeline.
As
inhuman as the bots are, their greatest promise may lie in their
ability to cut through the artifice of political Twitter to reveal
something real. Propaganda bots spew lines and lies that coat social
media with impersonal rhetoric and mass-produced images. Bots of
conviction produce interactions that feel grounded in revealing truths
of human behavior. And that’s the case whether the bot is offering up
the name of a retired Trump donor from Oklahoma City or showing how
fruitless Twitter political arguments really are.
As a Partner and Co-Founder of Predictiv and PredictivAsia, Jon specializes in management performance and organizational effectiveness for both domestic and international clients. He is an editor and author whose works include Invisible Advantage: How Intangilbles are Driving Business Performance. Learn more...
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