The challenge for financial services firms and their tech allies is making a compelling argument for supplanting credit cards - and for handing so much more information over to institutions whose uses for it are not transparent. JL
Telis Demos reports in the Wall Street Journal:
The announcement is the latest in an escalating race between banks and technology players to make it easier for consumers to use their mobiles to pay for everyday goods and services. Some argue that the range of choices are confusing customers and slowing adoption. Only 16% of U.S. consumers have used a mobile wallet. To encourage usage, PayPal and the banks .plan to enable people to pay via apps with checking accounts, credit lines, and even rewards points.
PayPal Holdings Inc. has struck a new partnership with Citigroup Inc. to make it easier for customers to use mobile phones to pay at the checkout register.
The pact between the New York bank and the San Jose, Calif., payments company won't directly affect PayPal's main business of facilitating online commerce and peer-to-peer payments. But it could pave the way for the company to pursue what many believe will be a bigger opportunity in payments over smartphones and other mobile devices.
PayPal's strategy raised questions about whether the online payments giant could grow usage enough to overcome the lost fees.
But the company, led by CEO Daniel Schulman, promised it would deliver deals with card issuers to encourage the use of in-store payments.
"We talked about giving customers flexibility to pay how they want, and now we are rolling out new experiences," said Jim Magats, PayPal's head of global core payments, in an interview.
Citigroup, a major card issuer with 143 million customer accounts, and Fidelity National Information Services Inc., known as FIS, a bank-technology provider that connects to some 6,000 banks in the U.S., will in 2017 start letting customers who load their cards into their PayPal accounts pay at the point-of-sale with a mobile swipe, according to the companies.
In a statement, Citigroup card executive Ralph Andretta said that the goal of the PayPal agreement was to continue a push to "enable banking in the palm of our customers' hands."
As part of the deal with FIS, PayPal is also working with two smaller banks, Avidia Bank and Wintrust Financial Corp.
The announcement is the latest in an escalating race between banks like J.P. Morgan Chase & Co., and technology players such as Apple Inc. to make it easier for consumers to use their mobile phones to pay for everyday goods and services.
Some argue that the range of choices are confusing customers and slowing adoption. Only 16% of U.S. consumers have used a mobile wallet to pay, according to a new survey by Fiserv Inc.
To encourage usage, PayPal and the banks also plan to explore a way to enable people to pay via PayPal's app and payment buttons with any money they might have with the banks, including their checking accounts, credit lines, and even rewards points.
That could also pave the way for other financial management and spending tools, PayPal said. Already PayPal's app offers the ability to order at some restaurants, similar to a feature J.P. Morgan this month announced for its Chase Pay app.
Doug Brown, general manager of FIS Mobile, said that while FIS's banks enable customers to pay digitally with a variety of apps, including Apple Pay, PayPal will be a major partner. The typical FIS bank with $1 billion in customer assets has customers who make roughly $50 million to $100 million worth of PayPal payments, he said.
It isn't yet clear exactly how PayPal's mobile wallet will work. The company hasn't yet announced any deals, for example, with Apple or Samsung Electronics Co. to let its app work with the near-field communication hardware in the phone to swipe at terminals. PayPal says it is working on further tech partnerships.
"It's in our strategy to be as ubiquitous as possible," said Mr. Magats.
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