Custom profiles is Twitter’s most recent effort to make direct messages more useful for brands. As companies increasingly turn to Facebook Messenger to interact with customers, Twitter is working hard to remain relevant. That’s why it has not only launched this feature, it has also partnered with social media and customer service technology providers like Assist, Conversable, Dexter, Lithium, Sprinklr, Spredfast, and Sprout Social to support welcome messages and quick replies.
It’s important to note that these features Twitter supports are not being made available directly through the service. Instead, developers have the ability to incorporate the capabilities into their own offerings and market it to their customers. So if Sprinklr’s customers want to have custom profiles, it’ll be up to the social media company to integrate the code into its platform.
Custom profiles are available through Twitter’s Direct Message API, which remains in private beta. However, brands that are verified can be whitelisted by filling out a form.