A Blog by Jonathan Low


Feb 23, 2017

Why Google and Apple Will Rule Mixed Reality

The future of all new technologies is based on convenience, accessibility, affordability and ease of use.

Which means they will be rooted in devices and related services delivered by the one piece of technology with which consumers are already comfortable, if not obsessed: their smartphones. Advantage mobile providers. JL

Mike Elgan reports in Computerworld:

While Microsoft, Magic Leap and others are creating powerful, exciting mixed-reality products, they lack the one quality that Google and probably Apple have -- the intention to develop mixed reality that's affordable, mobile and mainstream. The mixed reality you'll actually use isn't the heavy, expensive, nonmobile version from Microsoft and Magic Leap. It's the one that comes free with your phone.
The brilliant future of mixed reality will come to us from the likes of Microsoft and Magic Leap, according to the conventional wisdom.
Microsoft has grabbed mindshare with awesome demos of its Hololens product, like its Project XRay game demo at its October 2015 Windows 10 event.
Magic Leap, which has raised more than $1 billion from investors, has dazzled YouTube users with simulated experience videos.


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