Pizza Hut Is Making Sneakers That Can Order You Pizza. Cuz Why Not?
A significant advantage to that demographic which finds pressing a button or emoji on their phone too inconvenient. JL
Dan Solomon reports in Fast Company:
Pizza Hut's "Pie Tops" (get it?) are Bluetooth-enabled smart shoes with a button on the tongue for placing an instant order for a large, two-topping pizza. WHAT: "Pie Top Shoes," extremely limited-edition Pizza Hut-branded high tops from which you can order a pizza by pushing a button on the tongue. WHO: Droga5 for Pizza Hut, with Grant Hill starring in the campaign. WHY WE CARE: Despite what their endorsement deals might tell you, you know what most NBA superstars don't do after a game? Go home and order a large pizza. But if that was a traditional part of the post-game ritual, it'd be getting a lot easier right now: Pizza Hut's "Pie Tops" (get it?) are Bluetooth-enabled smart shoes with a button on the tongue for placing an instant order for a large, two-topping pizza. The kicks, designed by sneaker customizer The Shoe Surgeon, are insanely limited—to just 64 pairs, one for each team in the NCAA March Madness Tournament—which means that a small selection of collectors who are lucky enough to score a pair are gonna get totally chubby ordering with their feet. Of course, this isn't the first innovation in pizza ordering-technology we've seen in recent years. It's just the most fashionable. Domino's began letting users place an order via Twitter by simply tweeting a pizza emoji at the brand in 2015, and introduced zero-click ordering last spring—but none of those things are gonna pop up on eBay to sell to desperate sneakerheads for a thousand bucks ten minutes after launch, so Pizza Hut is dunking on them with at least one demographic.
As a Partner and Co-Founder of Predictiv and PredictivAsia, Jon specializes in management performance and organizational effectiveness for both domestic and international clients. He is an editor and author whose works include Invisible Advantage: How Intangilbles are Driving Business Performance. Learn more...
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