Why Axis Google Search Trends 2018
An interesting category is "how to." "How to vote" and "how to register to vote" were the top searches, with "how to buy Ripple" and "how to turn off automatic updates" making the top five.
At this point, Google search is an extension of our brains. Every day, we type dozens of queries into the ubiquituous search engine, and once a year Google gives us a tiny topical peek into the cavernous vault of information. I like to imagine Larry Page and Sergey Brin putting on VR goggles and diving into it like Scrooge McDuck into his piles of gold.
Google's top search trends of 2018 span a number of different categories and can be sliced and diced by country. Looking at the year's global search trends, the World Cup was the number-one search term of the year. It was followed by two musicians who passed away, Avicii and Mac Miller. Marvel creator Stan Lee, who also died this year, was the number-four search term. Black Panther rounded out the top five.
As far as news events worldwide, besides the World Cup, the top search terms centered on Hurricane Florence, the Mega Millions result, the royal wedding, and election results. The top people searches of the year line up similarly, with newly minted duchess Meghan Markle coming in first.
Breaking down US-specific search trends, the number one "what is...?" search query of 2018 went to Bitcoin. The next few top queries in that category were more political, with racketeering, DACA, and government shutdown all cracking the top five "what is ___" searches in the US.
On the subject of politics, the top five politicians searched for in 2018 were Georgia gubernatorial candidate Stacey Abrams, Texas senate candidate Beto O'Rourke, Senator Ted Cruz, Florida gubernatorial candidate Andrew Gillum, and newly elected New York Congresswoman Alexandria Ocasio-Cortez.
Unsurprisingly, the top video-game searches were for Fortnite (which also had the top GIF search) and Red Dead Redemption 2.