In other words, the city - Columbus, Ohio (capital of the state and home to The Ohio State University) - instead of treating it like a government program, approached it like a marketing campaign. JL
Jonathan Gitlin reports in ars technica:
The city has seen an uptick in people choosing battery EVs and plug-in hybrid EVs that's outstripped both the national and midwest regional average. Smart Columbus assembled a "ride and drive" roadshow with 12 BEVs and PHEVs that visit places of work, and also opened an experience center with another fleet of alternative powertrain vehicles for people to test drive. "There's a great correlation between what people test and what they buy." The program built charger capacity (and) engaged 20 local dealers to create a certification program. "We approached the dealers as partners, and learned about the future of their product lines."





























































