Digital transformations are essential in an era when every enterprise is a tech company. But they are also disruptive, expensive and risky. Three of the most iconic US corporations - GE, Ford and Procter & Gamble - each with vast resources and expertise, attempted such initiatives and failed to achieve their goals. In every case, the CEO was forced to leave.
Leadership is more important to transformational success than is the technology itself. Planning, coordinating, collaborating and inspiring are among the intangible assets whose effective implementation is crucial to realizing digital optimization. JL
Blake Morgan reports in Forbes:
70% of digital transformations fail. Digital transformation is a complicated and risky endeavor.A failed digital transformation doesn’t spell the end of a
company, but it can be costly in lost money, resources, time
and credibility. A digital transformation for transformation sake only won’t be
effective. It must consider all outside factors and be tightly tied to
strategy. To be successful, digital transformation efforts need to be integrated with the rest of the company. (But) digital transformations are often done best with a handful of passionate people leading.