Amazon is beginning to feel 'too big' to many consumers and legislators.
But what does that mean? The fact that it dominates ecommerce and continues to muscle other companies out of its way suggests it wants - and can - be even bigger. The question for regulators is how big is too big. And the answer may ultimately lie in the eye of the beneficiary or victims. JL
Benedict Evans reports in his Blog:
Amazon is a big company. But how big? Hundreds of billions are thrown around, but is that big in relation to US retail? What should we compare it to? Amazon has 35% of US ecommerce. But, it competes with physical retailers as well. On that basis, Amazon’s real market share is closer to 6% (it’s 2/3 the size of Walmart). Walmart was also once the bogeyman of terrifying efficiency and scale but also failed to crush all other American retailers. Amazon won’t either. If you think Amazon will go towards taking over ‘everything’, then your definition of Amazon’s market share has to be its share of, well, ‘everything’. Today, that’s around 6%.