Skepticism and resistance to Covid containment measures, research suggests, is based on values, beliefs, ethics and attitudes rather than age, gender or nationality. Since this opposition tends to violate social norms - which is often hard for people to do - the question is why these beliefs are so strong that they engender that behavior. The most salient characteristics which emerged among those tested were based on optimism or pessimism about the future.
The application of these findings to organizational settings may reveal attitudes about prospects for advancement, relations with co-workers or supervisors and job satisfaction which could then be addressed by institutional processes. It may also be optimized to combat misinformation The use of AI and machine learning reveals that a theory-blind, data-driven set of predictors can help generate hypotheses relatively quickly which can be effectively tested in an organizational environment. JL
Benedict Carey reports in the New York Times:
Psychologists intent on understanding human behavior during the
pandemic (wanted to learn)why some people adhere more closely than others to Covid-19
containment measures. The machine-learning program pitted combinations of attitudes
and answers against one another to see which were most associated
with strict ethical beliefs. The belief that “humanity has a
bright future” was associated with a strong code, and the
belief that “humanity has a bleak future” was associated with a looser
one. “In the context of the Covid-19 pandemic, findings suggest that if we want people to act in an ethical manner, we
should give people reasons to be optimistic about the future of the
epidemic”