This could be the proverbial two-edged sword; on the one hand, Google gets first mover advantage on an app that can work across all platforms. With its financial heft and scale, that is significant. However, the app, called Disco, could provide advertisers with precisely the tidal wave of abusive or simply annoying ad overkill that leads to greater enhancement of privacy laws or, perhaps worse from the commercial perspective, rejection of this latest round of mobile-denominated communication in which so many are investing.
Shirley Brady reports in Brand Channel:
"After denying rumors at South by Southwest that it's launching a social network, Google is developing a social app. Disco, a group texting app, isnow available as a free app from the iTunes store.
Developed by Max Levchin, the Silicon Valley entrepreneur who sold Slide to Google in August for $182 million, the social messenger's FAQ describes the service:
"You can easily invite groups of friends, family, co-workers and more to chat in real time via group text messaging. Create or join unlimited groups to touch base with everyone! Use it to coordinate weekend get-togethers, after school practice schedules, details for surprise parties or simply driving directions to local events! Whether you are on the go or hanging out at home, it's time to get instant feedback from a group of your pals without the hassle of a laptop!"
Still in beta, it promises it will work with smartphones from "every major US cell service provider." Check out the screenshots below.
TechCrunch, which broke the news, calls it "barebones," but "simple" to use and "nice." Its interface is certainly clean, if a bit basic.
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