It may be, as the following article explains, that if NGOs and charities want to increase giving, especially in an environment where austerity remains the default governmental mindset, that digital donations will be crucial to future funding. JL
Lee Clifford reports in Fortune:
Giving in the U.S. has been stuck at 2% of GDP forever. If these technological leaps lift that 2% or 3%, that’s billions of extra dollars going to charities each year.
You can buy a lawn mower, summon a car, or find a date with just a swipe, but to support a charity you often have to click through multiple screens, futz with cumbersome passwords, and type in credit card numbers (not to mention opt in or out of a lifetime of animal calendars and direct-mail solicitations).According to a 2014 study by Dunham and Co. of 151 large charities, most make their donors click three to eight times to make a donation, and 84% of charity landing pages aren’t optimized for mobile. Says Laura Arrillaga-Andreessen