A Blog by Jonathan Low

 

Jul 30, 2016

Virtual Reality Is Now Affordably Available For Weddings

Here comes the virtual bride. JL

Rina Raphael reports in Fast Company:

With the latest technology—a combination of more affordable and advanced 360-degree cameras and quicker post-production editing programs—360-degree wedding videos are no longer a wildly expensive idea. (services range from $2,000 to $10,000). Imagine you had a grandmother who couldn't make it —now she could, with 360-degree goggles. Literally anyone can attend your wedding—virtually, at least.

Uber and Lyft Usage Have Not Reduced Drunk Driving Deaths... Because Drinkers Don't Want To Pay

Cultural change is slow - and expensive. JL

Ankita Rao reports in Motherboard:

Ridesharing services like Uber and Lyft have had no impact on the country’s overall rate of drunk driving fatalities, which claim around 10,000 lives a year, since they started in 2009. The researchers say it's partly because drunk people aren’t willing to pay for the cost of a ride.

In China, A Robot's Place Is In the Kitchen..and the Factory and the Bank...

Even in the country with the world's largest population, robots have become a craze, with little popular push back over job losses.

The reason, as the following article explains, is that they a sign of modernity in a country determined to be taken seriously as a global competitor and it doesnt hurt that even in low wage jobs, they are cheaper than humans. JL

Te-Ping Chen reports in the Wall Street Journal:

Reasons for China’s robot interest, while many, partly have to do with a changing population. Wages are rising as the working-age population shrinks. The government is pushing manufacturers to automate to compensate for the labor shortage and catch up with others in the use of industrial robotics.

How Small Companies Can Attract Talent From Google, Apple and Facebook

In this economy, the startups' advantages are the opposite of the established tech giants: opportunity rather than money, autonomy and responsibility rather than prestige. JL

Stephanie Vozza reports in Fast Company:

You’ll never compete on prestige or financial returns but there are other strengths a small company can offer. Equity in the company is a common enticement (as well as) the chance for autonomy and deeper job satisfaction. Millennnials have a desire to accomplish something that resonates with their values. And small businesses provide a career booster since each position normally moves outside of the job description to include opportunities for more experience

The Neuroscience Of Cool

Cool turns out to have a socio-economic value with a neuroscientific basis. It can be earned - and it can be bought. But it can also be lost. JL

Marc Bain reports in Quartz:

Elusive as cool is, the way we experience it stems from some very specific places. Cool turns out to be a kind of economic value that our brains see in products that enhance our social image. This abstract good—social approval, reputation, esteem, or status—plays a central role in our motivation and behavior, and it is the currency that drives much of our economy and our consumption.

The Kickstarter Economy: 29,600 Jobs and $5.3 Billion In Economic Activity

More successful than previously reported. JL

Kerry Flynn reports in Mashable:

In six years, Kickstarter has helped employ 283,000 part-time collaborators and has created an estimated 8,800 companies and nonprofits and 29,600 full-time jobs. Every dollar pledged to a successfully-funded project garnered $2.46 in additional revenue for the creator. Of the 8,800 organizations created through Kickstarter, 82 percent still operate.

Why Utilities Are Making Home Solar Panels Less Cost Efficient For Customers

Because as the panels become more affordable and widespread, the net effect of utilities' paying customers for solar while not charging them much for what they draw from the traditional grid is impacting their profitability.

The question is whether this sort of punitive financial gamesmanship is simply a short term attempt that will backfire, possibly leading to a popularly supported long-term change in their regulation and rate structure. JL

Diane Cardwell reports in the New York Times:

The new schedule will make them pay much more for the electricity they draw from the grid in the evening, while paying customers less for the excess power their solar panels send back to the grid. As a result, solar  may never pay for itself. There was no guarantee the rates were going to stay the same as the world changed. But the changes are so significant that it’s impossible for a customer to have any sense of what they’re likely to save on their bill over time.

Jul 29, 2016

Set It and Forget It: How Default Settings Rule the World

The power of passivity. JL

Lena Groeger reports in ProPublica:

Defaults (and their designers) hold immense power – they make decisions for us that we’re not even aware of making. Most people never change the factory settings on their computer, the default ringtone on their phones, or the default temperature in their fridge. Someone, somewhere, decided what those defaults should be – and it probably wasn’t you.

2016: The Selfie Campaign

Those 15 minutes of fame have gotten more visually demanding. A lot more. JL

Brad Zucroff reports in Re/code:

The hoi polloi are no longer politely accepting a handshake, a kind word, or thrusting a baby forward for them to kiss. What they really came to do, and want to come away with, is a selfie with the candidate.

Embracing Change Means Disrupting Your Day

Rhetoric aside, change is harder and frequently far more expensive than most organizations imagine.

Which is why, when it comes, it had better be done right. JL

Kate Sweetman and Shane Cragun report in Harvard Business Review:

How many of us truly want positive changes to happen around us – but still want to leave our own little worlds intact? How many of us really want our familiar, comforting routines replaced with radical changes in our ingrained habits, established relationships, hard-earned skills, fundamental attitudes, and treasured beliefs?

The Call Of the Billboard In the Digital Era

In the attention economy, marketers have to effectively employ a variety of platforms to reinforce their message. JL

Erica Berry reports in The Atlantic:

This is the gist of the billboard: It is kind of hard not to do what they want. (Such as) an ad urging motorists to “TEXT AND DRIVE,” with the words “Wathan Funeral Home” listed. Though novel in its technological implementation, Rio de Janeiro’s “sweaty” public service billboard follows in a long tradition of loss-leaders meant to renew endearment to large, public advertising.

Cultural Incentives Are the Key To Mass Adoption Of Mobile Payment Systems

The reason why mobile payments have not yet made a significant impact on retail sales has to do - as is so often the case with technology adoption - with the interface between technology and the humans using it rather than just with the tech itself.

For people to switch deeply ingrained behaviors, there have to be incentives based on convenience, ease of use and cheaper cost. The industry will only realize the rewards of mobile payment when it is able to offer such tangible benefits, rather than assuming that consumers will simply follow like lemmings because something is smartphone-based. JL

Stewart Rogers reports in Venture Beat:

The value of (mobile) payments is still 0.58 percent of the $4.65 trillion spent in-store this year. The issue is customer-centric, (not) transaction-focused. How we pay for things is an ingrained consumer behavior, and pulling out your phone rather than your credit or debit card to pay isn’t easier or faster. One factor is age. Another is wealth. 67% of millennials have used mobile wallets, compared to 51 percent of (those) 35 to 54 years old. 63% with incomes greater than $60,000 have used mobile wallets, compared to 39 percent with incomes below $60,000.

Jul 28, 2016

Police Robots Already Out On Patrol Around the World

It will be interesting to see if the societal and risk awareness of police drones is any different from that of police officers. JL

April Glaser reports in Wired:

Law enforcement across the globe use semi-autonomous technology to do what humans find too dangerous, boring, or just can’t. In Dallas earlier this month police strapped a bomb to an explosive-detonation robot, and boom: a non-lethal robot became a killer. Human rights activists worry these robots lack social awareness crucial to decision-making.

Reddit Will Let Brands Sponsor Posts From Regular People

Marketers are seeking ways of avoiding being blocked or ignored by trying to enhance their authenticity and quirkiness. It could work. But social users are a prickly lot, especially those on Reddit, so the challenge will be to do this in a way that attracts rather than alienates them. JL

George Slefo reports in Advertising Age:

Promoted User Posts give marketers the ability to sponsor user posts. If someone creates a giant replica of a TacoBell hot sauce packet and shares it on Reddit, the chain could sponsor that. Reddit will display it on its website and target users the brand wants to reach. Reddit will seek permission from the person who created the original. The company will have a team who will work with brands to inform them of organic posts that have potential. The move to generate revenue will ruffle some feathers among Reddit users

What It Takes To Be A Superstar At Google (According To Its Retiring VP of People Operations Lazslo Bock)

Achieving perfect performance is viewed as evidence of having set goals that were too easy.  JL

Shana Leibowitz reports in Business Insider:

Google encourages employees to fall short of some of their goals. Superstar Googlers set goals that they know will be ridiculously hard to achieve. Each Googler sets a goal and three key outcomes that result from achieving that goal. They get a grade between 0 and 1 on each key result. The ultimate aim is to land between 0.6 and 0.7. If you score a 1, your objective was too easily achievable.

What Can A Hacker Do With Your Genetic Information?

Use it against you? JL

Kaleigh Rogers reports in Motherboard:

If you were vying with (someone) for a job, you could try to use that information to suggest that they might be unfit. You could be in a custody battle where DNA could suggest there’s a predisposition to psychiatric illness. For people concerned about genetic privacy, know the laws in their home states for getting DNA removed from a police database, and read through the agreements before they send a sample off to a consumer site.

How Has Customer Loyalty Changed In the Digital Era?

Consumers appear to believe that the plethora of offers for their personal information in return for services constitutes a kind of market in which they are free - or obligated, depending on your point of view - to negotiate the best deal they can find from whoever they can get it.

Loyalty increasingly depends not just on rewards, but on quality of service across multiple platforms, making it as much operational as financial. JL 

Jess Wells reports in Genesys:

In a world where disruptive offerings and the constantly morphing mobile platform are proving a challenge to all businesses, relationships are becoming increasingly thin and fragmented. Data (from financial services) shows that since 2010, customers expanded the number of firms they use by one-third or more, putting significant pressure on profitability

Why Marissa Mayer's Talent Acquisition Strategy Failed

Yahoo had a strategic plan. But, as the following article explains, the problem appears to have been that it was better at planning than executing.

The challenge for all enterprises - startup to established - is realistically forecasting expenses as well as revenues and then putting the post-merger-integration systems in place to optimize the performance of the organizations acquired by making sure, beforehand, that the talent will be put to its best use. JL

Cale Weissman reports in Fast Company:

Over the course of her four-year tenure, (Mayer) acquired more than 50 companies and spent more than $2 billion. (But) Yahoo did not have the system in place to cultivate the new talent and make them feel part of the new company. Yahoo has a bad habit of killing the products [it buys]. (And) Yahoo didn't have a systematized way of analyzing what a company is worth and whether or not the serious financial investment would lead to promising returns.

Why the Best Paid CEOs Run the Worst Performing Companies

'Pay for performance' was supposed to be the answer to accusations that managements' interests were not aligned with those of shareholders. The challenge is that metrics start to degrade the moment they are announced because, in a market-based economy full of smart, highly incentivized people, those measures are immediately gamed by anyone with a stake in the outcome.

Pay, in this case, is often a misnomer. The issue is usually not with salaries, but with stock-based compensation awards. The data suggest, as the following article explains, that the problem is not venality, incompetence or conspiracy (though it probably exists in some cases), but with a misalignment of interests driven by frameworks designed to reward certain behaviors - and almost never to penalize.

There may never be 'an answer' per se, because motivation and ingenuity will almost always outfox systems. Enterprises that continue to outperform expectations by growing leaders who embrace their values and exhibit operational exceptionalism will almost always prevail in the long run. JL

Theo Francis reports in the Wall Street Journal:

Research examined the pay of some 800 CEOs at 429  companies during the decade ending in 2014, and also at the total shareholder return. $100 invested in the 20% of companies with the highest-paid CEOs would have grown to $265 over 10 years. The same invested in companies with the lowest-paid CEOs would have grown to $367. Equity incentive awards now make up 70% of CEO pay in the U.S. The equity portion of CEO pay (should) be more conservative.

Jul 27, 2016

California Closes Steve Jobs License Plate Loophole

The loophole permits a California car owner to drive a newly purchased or leased vehicle without a license plate for six months. It was made famous by Jobs, who - among his other idiosyncracies - apparently hated license plates and serially leased Mercedes SL55s so he wouldnt have to put said plate on his car.

Closing it will gain the state $19 million a year in revenue. Which says a lot about the economic value of identification to those who control it, if not those who identification it is. JL

Jonathan Gitlin reports in ars technica:

Steve Jobs was famous for his refusal to put a license plate on the back of his car, a Mercedes-Benz SL55 AMG. Jobs spotted a loophole in California DMV regulations allowing six months of grace before a license plate had to be attached to a new car. As a result, the Apple supremo maintained a rolling six-month lease on a series of new SL55 AMGs, replacing one with another just before the grace period ran out.

How Better Mapping Tech May Be the Key To Uber's Self-Driving Future

Self-driving cars don't 'see' the way humans do. Which means they require exquisitely accurate and up-to-date detailing in order to avoid obstacles.

And that suggests that Uber's future profitability may hinge on better data. JL


Robinson Meyer reports in The Atlantic:

Uber hopes to replace its human drivers with self-driving cars, in part because robots don’t require pesky niceties like compensation or collective-bargaining rights. Self-driving cars require maps persnickety in their detail. Many self-driving cars navigate city streets less by taking in footage of the world and negotiating it as-is, and more by accessing a highly accurate facsimile of the world and effectively driving through that simulation.

China Has Strengthened IP Laws, Sometimes Even Benefitting Western Companies

Now that China is creating a lot of its own intellectual property, it has become more interesting in protecting it. And sometimes even western companies benefit. JL

Jack Nicas and Josh Chin report in the Wall Street Journal:

Chinese authorities have strengthened patent laws, offered rewards to recipients and created specialized courts to hear intellectual-property disputes. The push for better protection comes from giants like Huawei, which compete globally and see a patent portfolio as crucial to selling overseas without drawing lawsuits or paying royalties. Lawyers say the country is fairer. (But) "the good news is China is interested in IP, and the bad news is China is interested in IP,"

Finding A Testing Site For Self-Driving Cars Becomes Industry, Government Priority

Because the current testing self-driving cars on open, public roads might entail some safety risks? JL

Neal Boudette reports in the New York Times:

The early trials of autonomous technology have taken place in closed proving grounds that automakers have used for decades. But more testing is being done on public roads. Google’s fleet of driverless test cars has logged more than 1.5 million miles in California. The fatal Tesla crash “heightens the need” for a cooperative test center

How Does Apple Prevent Itself From Becoming Another Microsoft?

How does Apple prevent itself from becoming another Microsoft?

Does that sound far-fetched? Unfaithful? Traitorous? But what if that's just the issue. Apple, like Microsoft before it, has a commanding lead in the technology of the day. Despite the decline, it still sold $42 billion worth of technology in one quarter of one year. Including 40 million iPhones.

The challenge is that iPhones are now in fifth place in Chinese smartphone sales. Laptops and tablets are fading and the watch is not going to be a game changer, needle mover or whatever other metaphor you like.

So the strategic imperative is that it spend some of that Midas-level, $203 billion cash hoard, take the risk (as it used to do) of investing in some risky new concepts and move itself off its comfortable, dominant and profitable position before it finds that technology has passed it by and the iconic Apple brand no longer stands for what's innovative and cool. Which is exactly what Microsoft failed to do. JL

Seth Fiegerman reports in CNN/Money:

Customers are taking longer to upgrade their phones. Many analysts have raised concerns that the global smartphone market is saturated. And overall sales in China, touted as Apple's next big market, fell by a third from the previous year. Welcome to the new Apple, where success is defined as not having sales fall even more.

Why We Loathe Leadership Training

Offsite locations with props, toys and hovering consultants. Rules about respectful comments and generous listening. Casual dress. Lots of snacks and drinks.

Leadership training has become a parody of itself. And not because organizations aren't trying. Developing and keeping talent is an urgent priority in an era when intellectual and human capital may be the most valuable assets an enterprise possesses.

The problem, all too often, as the following article explains, is that the inherent contradictions are too obvious to all. Senior management doesnt participate, except, perhaps, to show up for one alcohol-fueled dinner or a round of golf. The lessons learned, such as they are, are not incorporated into compensation and promotion protocols. And despite the brave rhetoric about embracing change and fostering disruption, there is little appetite for costly, career-threatening reorganizations - unless activist investors are demanding it.

So, we loathe leadership training because it's too often a charade, a pat-on-the-head for being a team player but with little evidence that all the earnest, thoughtful palaver will make much of a difference in anyone's work life.

The good news is that it doesn't have to be that way. It can be made meaningful. But that does require that the organizational, behavioral and psychological realities be addressed and then institutionalized, financially and operationally. Enterprises that value such outcomes can and will act accordingly. JL

Sydney Finkelstein comments in the BBC:

Just like the best managers customize how they manage people on their teams, the same is true about the experience and content needed to train a generation of leaders. How could it not be? One size most definitely does not fit all. Focus on the bosses. Can they identify new challenges without being handcuffed by career ladders that often limit potential? Is that work being integrated into other leadership activities?

Jul 26, 2016

Turing Tests Indicate That If We Want Digital Assistants To Really Understand Us, We Have A Long Way To Go

The challenge, as is usual with many human-device interface issues, is training machines to understand what people think of as common sense.

The problem is that the cultural parsing we take for granted thanks to years of experience often sounds ambiguous - or ridiculous - to the software we have programmed to assist us.JL

Will Knight reports in MIT Technology Review:

Programs were little better than random at choosing the correct meaning of sentences. The best were correct 48 percent of the time, compared to 45 percent if the answers are chosen at random. Common-sense reasoning will become more important as smart appliances or wearable gadgets become more common.

How Podcasts Became Ad-Skipping's Latest Victim

The co-evolutionary development of consumer viewing habits and marketing strategies continues to impede the revenue growth of many digital formats as the two sides try to make sense of each others' tactics.

With more time, ad strategies will become more sophisticated, but the question is whether consumers' increasing interest in creating their own digital environments may limit penetration.JL

Steven Perlberg reports in the Wall Street Journal:

About 21% of Americans over the age of 12, or roughly 57 million people, listen to a podcast monthly, up from 17% last year. The 15-second skip button allows listeners to avoid commercials. The big barrier to (advertising) is measurability and the fact that you have to A) take on trust that a podcast is being listened to and B) that your particular ad has not been skipped over within that

Cash-Strapped Towns Are Unpaving Roads They Can't Afford To Fix

Austerity undermines infrastructure. Literally and figuratively. And that undermines competitiveness. JL

Aarian Marshall reports in Wired:

Transportation agencies in at least 27 states have unpaved roads. The costs of asphalt, concrete, and cement have jumped. With those extra expenses factored in, public expenditures on transportation infrastructure relative to cost fell by nine percent between 2003 and 2014. The American Society of Civil Engineers gives the country’s roads a D grade

Why Farmers Are Fighting For the Right To Fix Their Own Tractors

Abuse of intellectual capital. It seems far-fetched now but may soon become a particularly contentious issue for anyone who buys a device, appliance, car, house - or tractor.

The issue, as the following article explains, is that the US Digital Millenium Copyright Act is being exploited to prevent people from working on their own purchased machines in order to generate more service revenues for manufacturers.

The larger issue is what ownership means in an economy in which software operates many, if not most, of the devices we own, but buying the physical asset does not convey ownership of the intangible capital without which it cannot run. JL

Dan Nosowitz reports in Modern Farmer:

Tractor owners can’t repair their own tractors—and if they do, they’re in violation of the DMCA. So, if a machine stops working, its owner can’t pop the hood, run some tests, and find out what’s going on; he or she is legally required to take the tractor to a service center (one owned by the manufacturer, since that’s the only entity allowed to analyze the tractor’s issues).

How Technology Is (Finally) Transforming Insurance

Insurance is boring, confusing, expensive and frequently annoying. But it may also become the industry in which technology has the most transformational impact in recent years.

While much of the focus has been on reducing costs, the industry may be able to create an entirely new set of strategic options by employing technology not just to pay off damages, but, as the following article explains, to actually provide oversight and intelligence on how to get the most out of the covered assets. JL

Sam Friedman reports in Tech Crunch:

Enhanced connectivity among devices, properties and individuals will increasingly affect the exposures, costs and premium base of traditional insurers. The most impactful shift (is) telematic monitoring of a driver’s performance. The IOT is creating "smart” homes and businesses, to watch over insured properties. IoT may enable carriers to become primarily the ensurers of safety and productive use of properties, rather than just the insurers of damages

Google Is Racing To Catch Up In Cloud Computing

Google has seen the future - and its rivals Amazon and Microsoft are closer to it. JL

Quentin Hardy reports in the New York Times:

Google is chasing Amazon and Microsoft for control of the next generation of business technology, in enormous cloud-computing data centers. Cloud systems are cheap and flexible, and companies are quickly shifting their technologies for that environment. According to analysts at Gartner, the global cloud-computing business will be worth $67 billion by 2020, compared with $23 billion at the end of this year.

Jul 25, 2016

How Come the Austin, Texas Department of Transportation Wants To Fine A Facebook Group

Uber all over again? Austin, TX is arguably one of the most progressive cities in the US. And based on a referendum, its citizens voted to oust Uber and Lyft.

A startup called Arcade City is now attempting to circumvent the city's rules and regulations, having convinced itself that clever manipulation of its corporate structure would exempt it. The familiar on-demand economy combination of arrogant hostility to anyone in its way and refusal to compromise characterizes its approach.

The question is why, given Uber's and Lyft's inability to make a profit anywhere, the citizenry's convincing vote and the obvious benefits of cooperating rather than antagonizing, this in-your-face/put-all-the-costs-on-the-drivers model still gets funded. JL

Justin O'Connell reports in Motherboard:

Arcade City’s service, which the company markets but does not claim as its property, is a Facebook group called Arcade City Austin / Request A Ride, where people offer and request rides. It boasts 26,000 group members. Officers were looking to cite Arcade City for operating a ridesharing service sans operating authority —a misdemeanor and up to $500 fine. Arcade City won’t accept the regulatory structure. “Their rules don’t apply to us, and we are happy to have that conversation, even if it’s in court."

The New Science of Cute

All those puppy dogs, kitty kats and big-eyed children on the internet are there for a reason. And it ain't just for fun.  JL

Neil Steinberg reports in The Guardian:

Cuteness can be used as a device to draw people toward products without blatant branding.Cuteness is culturally specific, and that itself has become a rich focus of inquiry. Kumamon earned $1 billion in 2015, Hello Kitty four or five times that. But what is cute? What is the basis of its appeal? Society’s embrace of cuteness has led to wonder whether (it) trains women to be childlike, or whether it could be a means by which young women take control.

Why Leaders Need To Know What Machines Can't Do

Just because a computerized device can do a job does not mean it will perform that task better than a human. JL

Geoff Colvin reports in Fortune:

As machines grow more powerful, deciding who must go and who must stay becomes harder. A guiding principle: Just because technology can do a job brilliantly doesn’t mean that it should.

Saudi Push For Tech Deals Spurs Silicon Valley Debate

In the battle between mission and money, the latter usually wins. But given how much money is chasing so few scalable, bankable deals, entrepreneurs may now have more choices than investors. JL

Douglas MacMillan and Margherita Mancati report in the Wall Street Journal:

Closely held startups can choose their investors. And in Silicon Valley, where companies often profess to work toward a public good as well as profits, the choice of investors can reflect the sincerity of that mission. Not every entrepreneur will feel comfortable with sovereign-wealth funds from countries with different priorities and belief systems

The Reasons Your Innovation Team Needs A Lawyer

Innovation entails the potential for great rewards as well as the ability to forestall irrelevance. But it also requires embracing risk. In an environment in which investors and managers feel more comfortable with what passes for certainty, this can reduce the chance that new, untested ideas see the light of day.

But risk can be moderated, if not entirely eliminated. And much of the ability to manage those down sides is not financial or technological, but organizational.  JL

Erica Dhawan reports in Harvard Business Review:

Employees perceive the legal department as the killer of new ideas and approaches. But the real problem (is) that not a single legal representative ha(s) been involved in these new business initiatives from the beginning. The opportunity lies in collaboration that includes embedding legal teams in the design and innovation process. Google and Facebook decided that legal teams function as integral business partners keeping management informed of risks.

Why Verizon Is Paying $4.8 Billion For Yahoo, A Business Many Thought 'Worthless'

One person's deficit is another one's profit. As former GE CEO Jack Welch liked to say, 'if you don't like your market share, redefine your market.'

Verizon is in the process of executing a sharp, fundamental pivot away from its highly regulated telecom business towards what it perceives to be the greater potential offered by the internet.

The US Federal Communications Commission has strongly supported net neutrality, eliminating what Verizon thought was its best chance of cranking up revenues via increased fees.

With its purchase of a dog's breakfast of tech cast-offs like AOL, Radio Shack and now Yahoo, Verizon is adding not just millions, but hundreds of millions of new customers whose economic impact on the company's future growth prospects is, quite literally, infinite. The concept seems sound. The challenge, as with any such strategic repositioning is not the plan, but the execution. JL 

Steve Mollman reports in Quartz:

Verizon faces market saturation and limited growth prospects in its traditional business. Its purchase of Yahoo, which follows its acquisition of AOL in May 2015, provides more evidence that it sees online content and advertising as a primary way to increase growth. Yahoo will bring in hundreds of millions more viewers to complement Verizon’s popular properties like TechCrunch and Huffington Post. comScore puts Yahoo at No. 3 among digital properties.

Jul 24, 2016

7-Eleven Just Made Its First Commercial Delivery By Drone

And yes, the delivery included Slurpees. JL

Andrew Liptak reports in The Verge:

The delivery took place on July 11th when an autonomous drone flew a mile from a 7-Eleven location to a private home in Reno. The initial delivery included a chicken sandwich, donuts, coffee, candy, and Slurpees. Once they arrived, each container was lowered to the ground and retrieved by the homeowners.The drone flew autonomously from the store to the household, using the vehicle's GPS system to navigate.

Rules For Naming Your Business In the Digital Era

Google?  Spotify? Apple? You mean there are rules? Yes. Consider the impact of small screens and the ability of digital assistants to pronounce them. And they make a difference. JL

Jessica Stillman reports in Inc:

domain names of seven characters or less, excluding the dot.com or other suffix, tended to yield higher traffic. Visitors to a website would decrease by seven percent if the domain name was expanded to 10 characters.

Mailchimp Sends a Billion Emails A Day - And That's the Easy Part

Yes, you have a reputation score, even for senders of email spam. JL

Klint Finley reports in Wired:

The real problem for Mailchimp is making sure that those emails end up in people’s inboxes, not their spam folders.

Why Do We Still Haggle For Cars?

TRADITION! Which may explain why the phrase 'horse trading' has survived down to the digital era. JL

Ben Christopher reports in Price Economics:

Hard bargaining has gone the way of the abacus in most economic spheres. The process of swapping an old ride for a new one and making up the difference in their values with a cash payment was an established practice in horse trading. Car buyers demanded that car sellers continue that tradition by accepting their old vehicles as partial payment for new ones.

Amazon Wants to Sell You Everything, Including Student Loans

Well of course they do. Money is just another service and it has the added benefit of enabling your desire to purchase things. JL

Ian Kar reports in Quartz:

The e-commerce giant inked a deal with Wells Fargo to offer interest rate discounts on loans to students who are Amazon Prime members. The bank, which is the second largest student lender in the US, will shave off half a percentage point for Amazon “Prime Student” customers who take out student loans to attend college or are looking to refinance their existing student loans.

Can This App Make Me Happier?

The societal norm is that we are expected to be happy. When we are not, it is something we are expected to do something about. So happiness sells.

But there is no data supporting the contention that mobile apps can make anyone happier. The challenge is that tech culture has, since the dotcom era, promoted the notion that if you are critical of some new innovation it is probably because 'you don't get it,' not because there is anything wrong with the product or service.

Time and research will determine whether solutions are possible. In the meantime, there is definitely an app for that. JL

Julie Beck reports in The Atlantic:

The active, methodical pursuit of happiness is so normalized in U.S. culture that it may encourage people who are truly unhappy to try to change their situation. There’s a bit of a placebo effect with these activities—if you believe they’ll make you happier, they probably will. Of course you can measure happiness, the question is whether it’s useful or not. It’s a fine line between helping people and preying on their dissatisfaction.