Rani Molla reports in Re/code:
Globally, mobile ad spending is expected to grow $27 billion, or 34 percent, to $107 billion in 2017. Mobile advertising (is) any type of ad — video, search, display — delivered to smartphones and tablets. The gains come as consumers more frequently access the web on their phones. Indeed, smartphones are driving all growth in web traffic.Mobile advertising is driving most ad spending growth worldwide, according to forecasts released this week by media measurement company Zenith. Globally, mobile ad spending is expected to grow $27 billion, or 34 percent, to $107 billion in 2017. Zenith considers mobile advertising to be any type of ad — video, search, display — delivered to smartphones and tablets.The gains come as consumers more frequently access the web on their phones. Indeed, smartphones are driving all growth in web traffic.Meanwhile desktop (non-mobile) advertising is expected to drop $2.9 billion, or 3 percent, to $96 billion. Newspaper ad spending is expected to decline the most, down $4.3 billion in 2017.Global ad spend overall is expected to grow 4 percent this year, reaching $558 billion by year end.Mobile advertising is driving most ad spending growth worldwide, according to forecasts released this week by media measurement company Zenith. Globally, mobile ad spending is expected to grow $27 billion, or 34 percent, to $107 billion in 2017. Zenith considers mobile advertising to be any type of ad — video, search, display — delivered to smartphones and tablets.The gains come as consumers more frequently access the web on their phones. Indeed, smartphones are driving all growth in web traffic.Meanwhile desktop (non-mobile) advertising is expected to drop $2.9 billion, or 3 percent, to $96 billion. Newspaper ad spending is expected to decline the most, down $4.3 billion in 2017.Global ad spend overall is expected to grow 4 percent this year, reaching $558 billion by year end.
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