You Can Watch Netflix On Any Screen But 70% Do So On TV

Not everything is going mobile. In fact, for watching Netflix content, the bigger the screen the more popular its usage. JL

Peter Kafka reports in Re/code:

Netflix says 70% of its streams end up on connected TVs instead of phones, tablets or PCs. Over time, viewing patterns change. Six months into a subscription, most viewers have moved from their smaller screens to the biggest one in their house. It doesn’t matter what kind of Netflix show you’re watching: Dramas, kid shows, Chris Rock specials all end up on your TV, when you can.

You can watch Netflix in almost every country in the world, on any device you want. But the odds are very good that no matter where you watch Netflix, you’re going to watch it on a TV screen.

Netflix says 70 percent of its streams end up on connected TVs instead of phones, tablets or PCs.

That number isn’t a shock — Netflix has been clear about the importance of TVs for a long time, and it’s why the company has spent a lot of energy working out integration deals with pay TV distributors like Comcast and Sky — but it’s a good reminder that not everything is moving to the phone.

Netflix isn’t an outlier, either. Last fall, for instance, YouTube said that its live TV service, which it had pitched as a mobile-first offering, was generating more than half of its streams on TVs.

Netflix, which laid out its data at a briefing for reporters today at its Los Gatos, Calif., headquarters, said it often signs up viewers on non-TV devices, which also makes sense. While those pay TV integrations are making it easier to buy a Netflix subscription from your couch, in most cases it will still be easier to do it from a PC, which accounts for 40 percent of signups. Phones account for another 30 percent.

Netflix

But over time, viewing patterns change. Six months into a subscription, most viewers have moved from their smaller screens to the biggest one in their house.

Netflix And just to beat this into the ground: It doesn’t matter what kind of Netflix show you’re watching: Dramas, kid shows, Chris Rock specials all end up on your TV, when you can.