A Blog by Jonathan Low

 

Jun 23, 2019

The Reason Airport Retail Is Now Outperforming Department Stores

Airport traffic, unlike malls, is mandatory for travelers. And it is expected to double in the next 20 years. JL

Rob Stott reports in Dealerscope:

Foot traffic is never going to be a problem in this space, while traffic in malls is declining. And that has led brands across all retail channels to place a greater emphasis on airport retail. Luxury brands are now, for the first time, realizing more success in the airport than they are in the department store. “Very few channels have guaranteed traffic.” Global sales of duty-free and other travel-retail channels rose 9% in 2018, double the $43 billion the channel generated in 2010.

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