A Blog by Jonathan Low

 

Jul 23, 2019

Why Did Toyota Wait So Long To Start Developing Electric Vehicles?

Toyota wanted to mitigate the risk of such a costly investment.

Partnering with a Chinese company that is also the world's largest battery maker for vehicles provides both financial security - and a pretty nice market opportunity. JL

Bridie Schmidt reports in The Driven:

Asian carmakers BYD and Toyota are teaming up to develop electric cars – and the batteries to power them. Toyota, which has enjoyed longstanding success in the (non plug-in) hybrid market with its Prius, Corolla and Camry, has been holding back from embracing the shift to plug-in electric vehicles. BYD has ranked number one for battery electric and plug-in hybrid vehicles since 2015. The partnership follows the lead of other carmakers making similar deals, casting down the gauntlet of competition in a bid to mitigate the costly task of battery and electric drivetrain development.
Asian carmakers BYD and Toyota are teaming up to develop electric cars – and the batteries to power them – with a view to bringing the jointly developed vehicles to market by 2020.
The deal will see electric sedans and “low-floor” SUVs developed by the two companies, which will then be launched in China under the Toyota badge early next year.
BYD (which nominally stands for “Build Your Dreams”) is one of China’s electric car makers, and no doubt Japanese carmaker Toyota hopes that the partnership will strengthen its position in what is one of the most lucrative electric car markets in the world.
Toyota, which has enjoyed longstanding success in the (non plug-in) hybrid market with its Prius, Corolla and Camry, has been holding back from embracing the shift to plug-in electric vehicles.
This latest deal with BYD shows at the very least another example that it is finally seeing the light, with a recent deal that will see Toyota also develop battery electric vehicles with fellow Japanese carmaker Subaru announced in June.
The deal with BYD however highlights the Chinese carmaker’s history: founded in 1995 as a battery maker, the company (which is backed by US investor Warren Buffet) evolved into an energy solution company that not only makes small and large-scale batteries but also electric vehicles.
In the first quarter of 2019, BYD posted a 749.7 million yuan ($A155 million) profit, seven times that of the previous year and outpacing the overall domestic market.
Worldwide, BYD has ranked number one for battery electric and plug-in hybrid vehicles since 2015.
The partnership follows the lead of other carmakers making similar deals, casting down the gauntlet of competition in a bid to mitigate the costly task of battery and electric drivetrain development.
As Toyota put it in a statement to the press, “To curb global warming, both BYD and Toyota seek to reduce CO2 emissions by promoting the widespread use of BEVs.
“To accomplish these goals, both companies believe there is a need to put aside their rivalry and collaborate; therefore, the two companies have agreed to jointly develop BEVs.”

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