A Blog by Jonathan Low

 

Mar 6, 2020

The Definitive Status Ranking Of Silicon Valley Shoes

As in any workplace, from Wall Street to Texas' oil fields, clothing sends a message about origins, aspirations - and fitting in. JL

Eliza Brooke reports in Medium:

The stereotype about fashion in Silicon Valley is that tech employees are schlubby beyond repair, dressed at all times in T-shirts, hoodies and jeans. (But) Silicon Valley's culture of early adoption means the latest and greatest, including business casual sneakers. It’s fashion as a tool to enhance people’s expectations of you in the workplace. Allbirds cater to tech workers who are taking their aesthetic game up a notch while maintaining comfort. Vejas appeal to those who admire Jobs’s uniform of black turtlenecks and sneakers with their message of sustainability.

Allbirds

Veja

Common Projects

Rothy’s

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