A Blog by Jonathan Low

 

Oct 7, 2020

Food Execs Say They See A Shift To Healthier Eating And Expect It To Last

The pandemic virus has caused people to more greatly appreciate their health and how food choices to contribute to or detract from it. JL
 

Julie Wernau and Annie Gasparro report in the Wall Street Journal:

People turned to comfort food initially during the outbreak. “What we’re seeing now is a return to health and wellness.” Eating on the go, which had been popular before the pandemic, has declined dramatically. Food executives say they expect new consumer habits formed during the pandemic to stick, with a focus on health and cooking at home. Grocery shopping is still at elevated levels. Packaged food and beverage sales remain up 13% from a year ago at grocery stores and mass retailers

Food company executives say they are expecting new consumer habits formed during the pandemic to stick, with a renewed focus on health and cooking at home.

Mark Clouse, the chief executive of Campbell Soup Co. speaking at The Wall Street Journal’s Global Food Forum on Monday, said eating on the go, which had been popular before the pandemic, has declined dramatically.


People turned to comfort food initially during the outbreak, Mr. Clouse said. “What we’re seeing now is a greater level of balance and a return to some of those health and wellness trends,” he added.

Kellogg Co. Chief Executive Steve Cahillane told attendees at Monday’s virtual forum that the company has a chance to appeal to more people given their change in habits. “People are having breakfast together with their families,” Mr. Cahillane said.

Mars Inc. President of Innovation Jean-Christophe Flatin said in a discussion at the forum that consumers are paying more attention to nutrition and packaged-food labels than they did before the public-health crisis. But they don’t just want food that’s nutritious—it still has to taste good, he said.

Conagra said its Healthy Choice frozen meals are on the rise lately.

PHOTO: DANIEL ACKER/BLOOMBERG NEWS

The shift in consumer behavior is creating a rare opportunity for old-line food makers that have struggled to make their canned and packaged foods relevant and modern. Big food companies, including Campbell and Kellogg, initially faced a surge in March and April when shoppers filled up their pantries and refrigerators amid lockdowns to curtail the spread of the coronavirus.

Grocery shopping is still at elevated levels. Overall packaged food and beverage sales remain up about 13% from a year ago at grocery stores and mass retailers, according to the IRI CPG Demand Index. However, in recent weeks, sales growth for groceries broadly has moderated, pressuring brands to ramp up marketing to keep the momentum going.

Campbell has shifted advertising to focus on how people can cook with its soups now that they have them in their pantries, and on connecting with younger families.

Mr. Clouse said that in prior years the company had allowed itself to become “less relevant” by focusing on niche consumer brands and trends instead of their core comfort foods. The surge in demand for Campbell products like Chunky soup and Pepperidge Farm Goldfish crackers has taught the company that “it doesn’t require a new brand to meet some of these needs people are looking for.”

Companies across the food sector are trying to shift their priorities to capitalize on the pandemic-driven demand. Kellogg is spending more on smaller brands that didn’t get much investment before, such as Corn Pops and Corn Flakes cereal in the U.S.

Last month, General Mills Inc., GIS -0.58% maker of Cheerios, Yoplait and Betty Crocker, said it’s spending more on marketing to ensure its brands eventually come out of the pandemic in a better position. Its chief executive, Jeff Harmening, said ingredient changes that General Mills made in recent years to make its products trendier, tastier or more nutritious have helped it gain market share during the crisis.

Conagra Brands Inc., CAG +0.56% which makes Healthy Choice frozen meals, Slim Jim meat snacks and Hunt’s tomatoes, said Thursday that it also expects new habits to stick.

Chief Executive Sean Connolly pointed to higher sales of kitchen appliances and living room furniture and more Netflix subscriptions as evidence that people are staying put. He said in an interview following Conagra’s earnings that he has seen consumers gravitate back toward healthier eating in recent months.

Earlier in the pandemic, the food giant saw Duncan Hines baking mixes jump, whereas lately, Healthy Choice frozen meals are on the rise. “Consumers might have gained a few pounds during quarantine,” Mr. Connolly added.

1 comments:

Clarkson Coleman said...

HAVE YOU LOST YOUR HARD EARNED FUNDS TO THE WRONG HANDS?
MEET THE PROFESSIONAL HACKERS FOR HIRE TODAY.
⏱️ 3min Read
📁 Hiring a professional hacker has been one of the world's most technical valued navigating information.
Regarding:
•Recovery Of Lost Funds,
•Mobile Phone Hack.(Catching A Cheating Spouse).
•Credit Score Upgrade,
VARIOUS HACKTIVITIES via
leroysteckler@gmail.com
High prolific information and Priviledges comes rare as it has been understood that what people do not see, they will never know. The affirmative ability to convey a profitable information Systematically is the majoy factor to success.
Welcome to the Global KOS hacking agency where every request on hacking related issues are fixed within a short period of time.
When you wonder “which hacking company should I hire, the first aspect that should concern you is Sincerity. Secondly, Rapid response. Clearly, you want to embark for services that povides swift response, With our astonishing Hackers, you will be glad to find out that our services Implies precision and action.
This post is definitely for those who are willing to turn their lives around for the better, either financial-wise, relationship-wise or businesses.
The manual Operation of this hackers is to potentially deploy a distinguished hacking techniques to penetrating computers.
If your shoe fits in any of the services below, you will be assigned to a designated professional hacker who is systematically known for operating on a dark web V-link protocol.
Providing value added services to clients as a hacker has been our sustaining goal.
Are you faced with cyber challenges like
💰Recovery of lost funds:✅(BITCOIN INVESTMENTS, BINARY OPTIONS, LOAN AND TRADING FOREX WITH FORGERY BROKERS.) 🖥️I would try my possible best to shortly explain this in particular.
This shocking study points to one harsh reality we all face today. It saddens our mind when client expresses annoyance or dissatisfaction of unethical behaviours of scammers. We have striven to make tenacious efforts to help those who are victims of this flees get off their traumatic feeling of loss. The cyber security technique used to retrieving back the victims stolen funds is the application of a diverse intercall XX breacher software enables you track the data location of a scammer. Extracting every informations on the con database. Every information required by the Global KOS would be used to tracking every transaction, time and location of the scammer. This is acheived using the systematic courier tracking base method•
However, there are secret cyber infiltrators called brokers and doom. The particular system used by this scammers permeates them to manupulate targets digital trading system or monetary fund based accounts. Strictly using a dark web rob to diverting successful trades into a negative outcome. This process bends to thier advantage while investors results to losing massive amount of money. An act of gaining access to an organization or databased system to cause damages. We have worked so hard to ensure our services gives you a 100% trading success to recover all your losses•
📲 HACKING A MOBILE PHONE:.✅ Do you think you are being cheated on? Curious to know what your lover is up to online? This type of hack helps you track every movement of your cheater as we are bent on helping you gain full remote access into the cheater's mobile phone using a Trojan breach cracking system to penetrate their social media platforms like Facebook, whatsapp, snapchat etc.
The company is large enough to provide comprehensive range of services such as•
• Email hacks📲
• Hacking of websites.📲
• Uber free payment hacks.📲
Our strength is based on the ability to help fix cyber problems by bringing together active cyber hacking professionals in the GlobalkOS to work with.
Contact:
✉️Email: theglobalkos@gmail.com
Leroysteckler@gmail.com
®Global KOS™
2020.

Post a Comment