The increase has still not caused AI to surpass Google search - especially since Google is using AI itself - but it reveals a growing familiarity and usage by consumers. JL
Sarah Perez reports in Tech Crunch:
AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June 2024. One particular category of interest these days is news and media. June’s AI referrals to news and media websites were up 770%. The Wall Street Journal recently reported AI overviews were killing traffic to news sites. Plus, a Pew Research Center study this week found users clicking AI links 8% of the time on . When there was no AI summary, users clicked 15% of the time. The number 1 site for AI referrals is YouTube.