So it is no surprise that a bar/restaurant chain catering egregiously to 'dudes' is not enjoying the same financial success it might once have done. With household incomes in decline, there isnt enough money to go around for segmented family entertainment. Family, more than ever, has to be inclusive. Places where women feel uncomfortable, never mind unwelcome, have some 'splainin' to do.
In addition, getting expense account charges approved when the boss is just as likely to be a woman as a man makes submitting bills from the raunchy bar scene a more questionable career-enhancing strategy.
The larger issue is change in the face of demographic and psychographic changes that portend shifts in mores, values and, ultimately, purchase decisions. In the post-industrial economy, people are what they buy. Their choices broadcast more about them they did when price was all that mattered.
Men, perhaps more than women, have had to adjust. It's a process - and it is far from over. But any enterprise that assumes attitudes are static is likely to find itself on the wrong side of history. JL
Duane Stanford and Leslie Patton report in Bloomberg Businessweek:
Four years of revenue declines have forced Hooters to revamp its appeal. Women, even fully dressed ones, are welcome





































