Organic food is the fastest growing segment of the food market.
The reasons are varied but are essentially based on the belief that organic foods are healthier because they are exposed to and contain fewer chemicals harmful to humans. The world has many developed, affluent societies with aging populations for whom longevity has become a prominent issue. In developing countries, especially China, food safety is quite literally a matter of life and death. Organics appeal to both sets of concerns.
So when researchers at Stanford University issued a study suggesting the additional health value derived from organics was illusory and quite possibly contrived, it caused quite a stir.
A few years ago, organic advocates would probably have been devastated by the criticism from one of the world's most prestigious universities. Not any more.
Critics of the study challenged the researchers' methodology while other commentators, such as the one below, raised pertinent questions about the vocabulary employed to communicate what may well have been a bias or predisposition inherent in the study.
Either way, notice has been served. Prominent academics and 'experts' no longer get a free pass when it comes to matters of popular concern. The internet has democratized knowledge and communications. And we are all healthier for that. JL
Curtis Brainard comments in the Columbia Journalism Review:
“Healthier” is a word the media often use without enough care, and that shortcoming was on full display during last week’s coverage of a study examining the nutritional value and presence of contaminants in organic versus conventional foods.





































