Since Clayton Christensen coined the term 'disruptive innovation' during the dotcom era it has gotten a lot of play as one of the most significant factors driving productive change, particularly in the technology universe which has come to encompass almost all aspects of human endeavor.
But as a civilization we still face an awful lot of challenges. Technology has not eliminated poverty or violence or many other human ills. It may have increased opportunity for many, but the pace of change is slow. Which is why tech leaders like Twitter's Jack Dorsey are advocating revolution. Not, we suspect, in a storm the barricades sense, but as a means of hastening the breakthroughs necessary to create a more just - and - more commercially viable global society. Especially as the two are intertwined in consumer driven economies.
Disruption merely distracts. Revolution offers profound change that can shift the axis of the enterprise and create new opportunities, significant in impact and scale.
How, exactly, to do this remains uncertain. But it is a conversation worth having and an effort worth making. JL
Greg Satell comments in Digital Tonto:
Jack Dorsey, the celebrated founder of Twitter and Square, who is the probably the man most often compared to Steve Jobs in Silicon Valley, urged his audience to seek not disruption, but revolution.
More specifically, he said that “Revolution has value, revolution has purpose — a direction and leaders… We don’t want ‘disruption,’ where we just move things around. We want a direction. We want a purpose.”





































